Findr Group Blog

Ad Age Ranks Gravity Media as the Fastest Growing Multicultural Ad Agency for Three Years in a Row

For the third consecutive year, Gravity Media has been recognized by Advertising Age as the fastest growing multicultural advertising agency in the U.S. In this short time, Gravity has continuously surmounted its growth year after year, proving to be a force to be reckoned within the industry.

“We are setting our sights even higher for 2013,” stated Yuriy Boykiv, CEO of Gravity Media. “We have the industry’s top talent and the determination to be the best at what we do. We fully intend to top the charts next year.”

Since 2010, Gravity has maintained its position as one of the fastest growing multicultural advertising agencies with outstanding revenue growth. Last year, Gravity saw a 71% growth over 2011. The agency has set high standards for businesses looking to target multicultural and niche markets such as African American, Asian, European, Hispanic and Middle Eastern.

The 69^th Annual Agency Report includes rankings of hundreds of advertising, marketing-services and media agencies based on 2012 revenue. Ad Age has a long-standing commitment to recognizing the best advertising agencies across the nation. Through their comprehensive annual evaluation, Ad Age thoroughly examines an agency applicant’s revenue changes and account gains and losses.

About Gravity Media

Gravity Media (mediagravity.com) is an award-winning full service-advertising agency that provides a wide array of solutions, from strategy development to creative to media campaign implementation. Gravity is a member of Findr Group (FindrGroup.com), a group of marketing and communications agencies focused on building integrated campaigns with international perspectives on marketing, digital, creative, communications and public relations. Named by AdAge as one of the fastest growing ad agencies in the U.S. in 2011 and 2012, Gravity won more than 10 awards, including “Best Multicultural Campaign of the Year” by MediaPost, since its inception in 2009. Clients include: American Crew, CenterLight Healthcare, U.S. Army, DISH, Caesars Entertainment, Prudential Financial, NBA, Abu Dhabi Travel and Tourism, IDT Telecommunications. Gravity has offices in New York and Los Angeles. More info: www.FindrGroup.com. 

What One Can Learn About Culture By Visiting India

When I decided to go to India for a two-week vacation I knew exactly what to expect; hot weather, a great disparity between the wealthy and poor; food that could taste, at first, great then keep you in bed for a week; lots of history, the Taj Mahal, and the list went on and on.

I also did what many people do before going to India – I read a book called Shantaram, by Gregory David Roberts, a run-away Australian criminal turned Mumbai-local.  Roberts, in 1,000 pages, describes his India experience in such detail that after finishing the book you feel as though you know more about India than any Indian you have ever met. To top that, most of my professional life I spent marketing some type of product or service to Asians, which of course includes Indians. I know Indian holidays, celebrity names, sports heroes, differences between Indian states, traditions, the languages people speak, and I could even say a few words in Hindi.  

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ACCOUNT EXECUTIVE

Gravity Media (mediagravity.com), one of the fastest growing multicultural agencies, is looking for top talent to join the team as an Account Executive. 

An Account Executive should be committed to developing and achieving client objectives and becoming the trusted advisor for our clients’ offline and interactive marketing needs. For this particular role, our ideal candidate has multiple years of experience as the client partner to a fortune 500 company. They must have a deep level of marketing knowledge and understanding of production processes and digital marketing. Account Executive will interact directly with the Strategy, Production, Communications, Media and Events and Promotions team and will be required to streamline communications, processes and relay them easily to the client and internal team.  

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MEDIA PLANNER/BUYER

Gravity Media is an award-winning full service-advertising agency specializing in multicultural and international marketing. Gravity Media has been named fastest growing multicultural ad agency in the 2011 AdAge report. More on MediaGravity.com

Job Description: 

The right individual will be responsible for planning, negotiating, buying and monitoring multicultural and general market media. The candidate must have ability to learn quickly and work in a fast-pace environment. Strong working knowledge of various traditional media vehicles (TV, Radio, Print, OOH, etc..) and Digital (Display, SEM, Social). 

This position reports to the VP of Media. As a member of our team you will have a great deal of responsibility. You must have strong negotiation skills and attention to detail. We are looking for someone who understands advertising and has the ability to plan, buy and manage processes and resources. You will be constantly challenged and asked to manage numerous tasks concurrently. We are looking for a leader who can grow the company’s media department.

Knowledge of Spanish or Chinese is a plus. 

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MANAGER, BUSINESS DEVELOPMENT

Company Gravity Media (www.mediagravity.com)

About our Company

Gravity Media is an award-winning full service advertising agency that provides a wide range of solutions, from strategy development to creative to media campaign implementation. 

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Findr Group Retreat 2012 - Mexico!

Each year Findr Group takes a much-needed retreat to a sunny destination to unwind, reconnect, reflect, and prepare for the year ahead.  This year’s retreat took place in the stunning coastal town of Playa Del Carmen, Mexico and proved to be an unforgettable experience for all parties involved.  Even Forbes acknowledged our retreats as exceptional by including us in their Unique Job Perks that Employees Love article.  True to Forbes’ reputation—they got it exactly right because we certainly loved this trip!

Welcome to Playa Del Carmen!

Mexican Fueled Smiles.

It may seem that this Mexican vacation would be filled solely with festive drinks, over-indulgent consumption and hours of tanning on the beach but this simply was not entirely true. In reality, the underlying purpose of this retreat was to build stronger relationships between all employees and to reunite our West Coast team with our East Coast team. Not to get sappy on the readers but when we walked away from this retreat something beautiful was created –solid friendships.

Friends =)

Plenty of people find it hard to believe that almost 3 years ago we had 12 people working in a cramped office. Fast forward to now, after being nominated the fastest growing agency 2 years in a row, Findr Group has blossomed into a true tour de force. The bonds that we share as a team, and that were strengthened during this trip, have only solidified our ability to handle anything thrown at us.

This night was filled with plenty of food and wine and we handled it. 

Discussing how to handle it.

A few days before we left for Mexico, Yuriy Boykiv, one of the founders, sent us an email asking us to read two Harvard Business School case studies. Now, we don’t know anyone who likes homework so you could imagine our faces when we found out each case was 16 pages long.  As we all sat on our 7am flight cramming in these case studies instead of watching The Dark Knight, we began to connect the studies with our own experiences and grew increasingly interested. 

High in the air, low on sleep but filled with joy for case studies.

 For the next few days we debated these cases and discussed how they should be handled.  Through the tried and true debate process we uncovered our strong analytical minds, wit, and personalities.  Ultimately, with the subtle guidance from founding partners Yuriy Boykiv, Boris Chernyy, Luba Tolkachyov, and Artur Melentin, we all arrived to solid solutions that rarely differed much from the real-world solutions that actually occurred.

Another activity was to teach the group about the struggles our designers have to deal with on a daily basis. We were split up into 3 groups with each group assigned two creative mentors.  The activity was to create a 30 second TV commercial with 20 minutes prep time from conception to execution.

Each team had a different client:

1. Ashley Madison – (You know, that site that allows married people to have an affair.)
2. Speedo – (Honestly, some people should never shop here.)
3. Findr Group – (Simply the best group to work for- EVER.)

All we can say is we certainly felt the pressure and mostly made fools of ourselves. But, we laughed so hard at ourselves that all of the commercials were successes.  The laughs and ogling by strangers was also the cherry on top.

We were used to the laughing by that point.

A huge emphasis of the trip also revolved around the senior team’s communication of our growth plans and the expanding roles each individual would need to master to achieve this growth. When you’re growing this quickly, we learned, its important to figure out how to sustain our business so that the foundation doesn’t turn to dust.  Even though the gorgeous resort was constantly tempting us to explore, it was extremely hard not to be anxious and excited for our companies’ future.

But, let’s be serious, once the discussions were over we couldn’t resist everything the resort had to offer.

We couldn’t resist laughing.

…or cheersing!

We couldn’t resist this poolside corner until after the sun set.

see?

While chowing down some of us weren’t ready for the camera.

Some couldn’t even resist the urge to keep eating.

We also couldn’t resist dressing to impress.

Unfortunately, like all good things, our retreat had to come to an end and many were sad to leave our home in paradise.  After a brief black cloud descended on the group we shook it off and arrived to work on Monday ready to take on new responsibility, prepared to be part of a larger engine and excited to make the group even stronger in 2013. 

Everyone jumping with joy as they wait to leave.

Like last year’s tradition we once again “borrowed” a pillow sheet from the resort and every person hand signed it to be hung up in the office to remind us of the good times.  We leave you with a quote from Erma Bombeck which we think paints the best picture of this “band of characters”:

“The family. We were a strange little band of characters trudging through life sharing diseases and toothpaste, coveting one another’s desserts, hiding shampoo, borrowing money, locking each other out of our rooms, inflicting pain and kissing to heal it in the same instant, loving, laughing, defending and trying to figure out the common thread that bound us all together”[1]

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[1] Emma Bombeck

Gravity Media’s “Power Of Your Voice” campaign for the U.S. Army was selected as a finalist in the 2012 OMMA Integrated Online Campaign Awards.

Ken Wong Joins Findr Group’s Team as Senior Public Affairs Advisor for Triomphant Communications.

Findr Group is proud to announce that Ken Wong has joined Triomphant Communications as Senior Public Affairs Advisor.  In this capacity, Triomphant Communications’ clients will greatly benefit from his extensive experience, along with his unique and invaluable perspective—especially critical in this day and age.  In this role, Ken will provide strategic guidance, insight, and counsel.

Ken brings with him nearly 30 years of experience in Communications and Public Affairs.  His work and involvement in both business and government entities include but is not limited to the U.S. Army Philadelphia Community Advisory Board, the Greater Philadelphia Chamber of Commerce, and the Multi-Cultural Affairs Congress.  Ken currently serves as Chairman on the Advisory Commission for Asian Americans and Pacific Islanders for the Commonwealth of Pennsylvania.  In this role, he advises on all issues concerning Leadership and Economic Development for Asian American and Pacific Islander communities.

Prior to joining Triomphant Communications, Ken maintained numerous leadership and executive positions with insights that helped generate key relations with international government entities and leading businesses nationwide.  As a former Commissioner on President George W. Bush’s Commission for Asian Americans and Pacific Islanders, Ken was responsible for providing strategic counsel advising on economic strategies and community development.  As such, he has a deep understanding of how to incorporate his multicultural perspective to engage audiences and build better relations across all businesses and communities.  

Ken’s globally recognized expertise in Communications and Public Affairs will help navigate new markets for our clients.  Findr Group—comprised of Triomphant Communications, Gravity Media, and Findr Interactive, is a leading group of marketing and communications firms that generate innovate solutions to keep businesses ahead of the curve and competition.  As part of Findr Group, Triomphant Communications is a full-service public relations and communications firm committed to serving its communities and clients with honesty, integrity, and respect.

Gravity Media was invited to present to L’Oreal executives at the L’Oreal USA Excellence in Beauty conference

Gravity Media was invited to present to L’Oreal executives at the L’Oreal USA Excellence in Beauty conference at Asia Society in New York, on July 18, 2012. Larry Moskowitz, Strategist, and Quyenzi Pham, Account Director, delivered a presentation about targeted and connecting with the US Asian consumer through traditional and new media communications.

Among the well-respected group of presenters were Marc Speichert, CMO of L’Oreal USA, Dr. Robert V. Kozinets from the Schulich School of Business in Toronto, Constantin Sklaventis, Vice President of International Marketing for Kiehl’s, Michelle Phan, Lancome Video Makeup Artist, Sage Brennan, Co-Founder of China Luxury Advisors and Frederic Roze, President and CEO of L’Oreal USA.

The event was organized by L’Oreal in collaboration with the Asian Society.

Gravity Media shared their views on a variety of topics including: the importance of Asian media in marketing, identified key players in the marketplace, and discussed a range of tactics.  Key trends and insights included:

Top Asian American population by segment with emphasis on Chinese and Asian Indian markets.

Media consumption by audience type

Advantages and disadvantages of in-language messaging in communication.

Media effectiveness and rankings

Top trends in the cosmetics industry and how Asian Americans react to new product lines

Best case studies in the Asian-American marketing

To obtain a copy of the presentation email your credentials to info@mediagravity.com.